We're shortlisted for The International B2B Marketing Awards 2018

We’re excited to announce we’re Finalists for the International B2B Marketing Awards!

Our campaign Race to Abu Dhabi has been shortlisted in the “Best limited-budget campaign” category for the International B2B Marketing Awards.

Our client were looking to run a Distribution campaign with 3 clear objectives: to drive incremental bookings, drive pipeline growth and to drive preference to buy their product. They wanted a full strategy, a creative identity and the campaign to run for 6-months.

There were limitations with the communications vehicles that could be used which we had to address whilst also ensuring that the lights were kept on this incentive with the Distributors. With our target audience in mind we created the Race to Abu Dhabi and after just 2 months had already achieved 42% of the total target!

Engagement is key to success for a 6 month incentive so we have monthly challenges with prizes that we ask the Distributors to do. The objective with these challenges is to keep the Distributors focussed on the incentive whilst also having some fun & the opportunity for all participants to win something which keeps the motivation.

To date we are seeing great success with this campaign & are on track to smash the initial targets.