The ‘Inspiration of the Week’ blog is the design seeking work of ‘right on the line’, a Marketing and Graphic Design studio based in Hampshire, UK. From illustration and animation, to typography and design, we curate the most inspirational works we can find and share them with you.

Copyright: All images shown on this blog belong to their respective owners.

RedBull at Night – by CLEVER°FRANKE

CLEVER°FRANKE is a design agency that focuses on data visualisation.

They created an innovated project to enable RedBull to explore the use of data and technology in club culture. Sensors in smart wrist bands measured the experience of clubbers throughout the night, tracking the clubbers motion, location, temperature, personal ID and decibel.

The generated data was interpreted in real time and translated into stunning animated graphics that were broadcast live at the event. Best of all, each audience member was given a visualisation of their own experience at the end of the night. The project showcased an amazing fusion of data, technology and people.



If you would like to request your work to be featured in this blog, please use this form to contact us.