Right on the Line was founded in 2000 by a former Cisco marketer to serve the channel marketing and sales enablement needs of B2B technology vendors.

Through its 20-year history ROTL has developed a deep understanding of the IT marketing and sales channel, matched by the expertise to plan, create and implement campaigns that meet the ROI needs of its customers. These include leading UK and global IT partners such as CenturyLink, CDW, Millgate, Ultima, Options and Bechtle, as well as vendors such as HPE, Cisco, Riverbed and Microsoft. We’re intimately familiar with the complexities of co-branding and joint campaigns, and are well positioned to help partners and vendors alike reap the greatest possible ROI benefits.

Our services include:

  • Marketing and sales strategy consulting.
  • Campaign research and planning.
  • Content strategy, planning and creation—from written thought leadership through animated and live video to tactical email and social media campaigns.
  • Lead generation and lead nurturing campaigns.
  • Physical and virtual event planning and implementation.

Right on the Line was sold in 2017 to The Addition Group, which is privately held, and works in close daily partnership with two sibling companies: Addition Accounting, which provides HR and admin support, and Flowmesh, set up in South Africa to provide easily scalable creative resources. The group has 46 employees globally.

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